Published by the Voltflo Team · September 2026
"Voltflo were brilliant to work with. They took the time to understand how we sell, embedded their tool on our site, and even built a full integration into our Monday.com so everything fit the way we already work. The quality of leads coming through now is a different world to the name-and-email enquiries we used to get - and they went above and beyond throughout."
Ad spend
same budget, higher intent
Monday.com
native integration
Self-qualify
buyers, not browsers
Paying for clicks, getting poor data back
Caldor were spending on ads and sending that traffic to a basic contact form. The result: thin, low-intent enquiries - often just a name and an email - with no way to tell a serious buyer from a browser.
Ad spend in, poor-quality leads out
Budget going to a form that captured almost nothing worth acting on.
No way for customers to self-qualify
Visitors couldn't see their own numbers, so they left as browsers.
Name-and-email data
Nothing to prioritise on - every enquiry looked the same.
Same ad spend, a completely different lead
Voltflo went onto the site Caldor already had, took the traffic they were already buying, and turned it into structured, self-qualified enquiries - pushed into the CRM they already ran.
The tool, embedded on their site
Voltflo's solar estimator went straight onto Caldor's website, and they redirected their existing ad traffic to it. Same ad spend, far higher-intent leads.
Customers self-qualify
Visitors get an instant estimate, see their own numbers, and book a call. The team started talking to buyers who arrived ready, not browsers.
Segmented enquiry forms
Rich, structured data on every lead, instead of name + email - so the team can prioritise the moment a lead lands.
A full Monday.com integration
Every lead pushed straight into the system Caldor already ran on. Voltflo fit their stack, rather than forcing them onto a new one.
Better leads from the traffic you already pay for
Speed
42 hrs
the average installer's response time to a new enquiry (Harvard Business Review).
21×
more likely to convert when a lead is answered within 5 minutes (MIT).
Voltflo replies in seconds - so you win the jobs others lose.
